Focusing on Neymar at the expense of his team-mates is a bad thing, according to Paris Saint-Germain's assistant sporting director Maxwell.
Neymar has helped PSG to win all 10 of their opening fixtures in Ligue 1 with Thomas Tuchel's side on track for another season of domestic dominance.
But off the pitch speculation has continued to build surrounding Neymar's future, with Real Madrid and Barcelona both reportedly interested in signing the Brazil star.
Maxwell, though, feels PSG's other players deserve a share of Neymar's spotlight.
"I think focusing on one player, talking about one player, is a very bad thing in football," Maxwell said to Omnisport, speaking as part of the Nissan UEFA Champions League trophy tour in Paris.
"The team is performing well, there are many good things to say about the squad, the coach, the management. Focusing on one player is something you don't have to do.
"I don't like it. I think there are many positive things we can talk about. We always focus on negative things that are not necessary."
Barcelona, meanwhile, have again refuted suggestions Neymar could return to the club.
The forward visited the Spanish city at the weekend, linking up with Barca midfielder and Brazil team-mate Arthur to fuel more speculation.
"Neymar left and he won't come back," club president Josep Maria Bartomeu said to Catalunya Radio. "There's no plan for his return.
"I've not had any calls from Neymar's entourage, nor any meetings. He decided his own future, he paid his release clause and went to PSG.
"We didn't like his exit. When a player comes to Barca, it's because everyone wants it. It's not my decision, it's everyone's."
Barca boss Ernesto Valverde has described resigning Neymar as "unlikely", but left the door open by noting: "Anything can happen in football."
|Former NBA star McGrady says Carmelo Anthony should retire|
|Celtics´ Smart: We have to look at ourselves in the mirror|
|Federer plays down preferential treatment talk|
|Mourinho is better than Guardiola – Maradona|
|Mbappe plays down Pele comparisons|
|Don´t worry bro – Mendy responds to Trump|
|Melvin, Snitker win manager of the year awards|
|Warriors´ Green suspended for Hawks clash|
|Asensio: It´s not for me to lead Madrid|
|Rooney ready to enjoy England farewell after pressure of ´Golden Generation´|
|Ludwigsburg stun high-flying Murcia in BCL|
|Rams v Chiefs moved to LA due to Mexico City field conditions|
|Skriniar discussing new Inter contract, confirms agent|
|Former Barcelona boss Martino named MLS Coach of the Year|
|Bell fails to report to Steelers, will sit out rest of season|
|Federer back on track after dismal Thiem display|
|Udinese appoint Nicola after sacking Velazquez|
|Monaco deny they broke rules regarding youth recruitment|
|Del Bosque, Zidane, Lopetegui - The former Castilla coaches Solari follows into Real Madrid hot seat|
|Ozil rejected ´crazy offers´ from Asia, reveals agent|
|Real Madrid appoint Solari on permanent basis|
|LeVert avoids need for surgery, should return this season|
|Neuer confident despite concerns over Bayern Munich form|
|All I ever wanted to do is win, says Sixers signing Butler|
|Pogba: Coming home to United was the best feeling ever|
|Watson among four signing new Bath deals|
|Susanna Dinnage to replace Scudamore as Premier League chief executive|
|Murray commits to Brighton until 2020|
|Rooney rejected chance of pre-World Cup farewell|
|Impressive Anderson thrashes Nishikori|
|Ozil´s Germany absence a ´pity´, says Sane|
|Rooney: I´ll finish my career in the US|
|McIlroy unsure of 2019 European Tour membership|
|Australian Open dismisses concerns of Federer scheduling bias|
|Hue Jackson joins Bengals staff as ´special assistant´|
|Real Madrid confirm Reguilon injury|
|Higuain handed two-match ban for Juve meltdown|
|Kruis ruled out for England as Jones calls up uncapped quartet|
|A year on from Italy failure, Ventura leaves Chievo after four games|
|Bairstow misses out as unchanged England promote Stokes|
|Recalled Alba denies Luis Enrique bust-up|
|´Unhappy´ Christensen won´t push for Chelsea exit|
|Nadal to make Abu Dhabi comeback in December|
|Taijul helps Bangladesh tighten their grip despite Taylor ton|
|Neymar joining Real Madrid wouldn´t hurt Iniesta|
|It´s just team spirit - Livingston not worried by Durant-Green exchange|
|Trippier out of England squad with groin injury|
|Ex-Sri Lanka international Lokuhettige charged by ICC|
|Former England and Chelsea star Joe Cole retires|
|Nets offer support to LeVert following serious leg injury|
|Panenka proud Sergio Ramos imitates his penalties|
|Liverpool´s Alisson seeks patience to reach potential|
|Anthony Davis leads Pelicans, Clippers hold off Warriors in OT|
|Lindelof rues international break for Man Utd|
|Shaqiri confident in more goals for Liverpool|
|Giants too good for 49ers in crunch time|
|Southgate named honorary Yorkshireman|
|Nicky Butt: Manchester United are low on confidence|
|Criticism of Barcelona star Dembele is overblown - agent|
|Thibodeau discusses Butler trade: We thought this was the best deal for us|
|Acuna, Ohtani win rookie of the year awards|
|LeBron James on Lakers’ early season struggles: ‘I almost cracked’|
|Welbeck has successful second operation on broken ankle|
|UEFA warns FFP cases can be reopened based on ´new information´|
|Foakes to keep England place for second Test|
|WATCH: Rooney looking sharp in England training return|
|Mbappe: Money in football is truly indecent|
|Djokovic back to brilliant best as Isner is beaten|
|Celta Vigo replace Mohamed with Cardoso after Real Madrid defeat|
|Joshua intrigued by Usyk, says Hearn|