Former world number one Rory McIlroy insists it was never his intention to become world famous as his profile hinders his private life.
The four-time major champion was again included in ESPN's ranking of the world's most famous sports stars this week, ranking 15th - ahead of the likes of UFC star Conor McGregor, ex-Manchester United and England captain Wayne Rooney and New England Patriots quarterback Tom Brady.
But McIlroy claims golf has always been his focus and some aspects of his unintentional fame can be frustrating.
"I dreamed of being a great golfer - I never dreamed of all this other stuff," said McIlroy, who missed the cut at The Players Championship.
"I feel very privileged that I'm in the position that I'm in, but I just try to live my life the way I normally would. I never wanted to be famous. I wanted to be known for my golf and that was it.
"Everyone knows what you do 24 hours of the day. You can't really get away from it too much.
"That's why I've tried to withdraw from social media and keep my life more private. As time has gone on, I've started to value that part of my life more."
McIlroy won consecutive majors in 2014 but has failed to win another since, with the Northern Irishman hoping for another "spark" at this week's BMW PGA Championship.
"It did snowball from when I won here [in 2014] and I'd love to be able to do something like that again," McIlroy said. "I've got a busy summer coming up.
"There's a lot of big tournaments to play in: I have still got three major championships and the Ryder Cup and everything else. Maybe this could be the spark that gets that all going again."
|Tim Howard to retire following 2019 MLS season|
|Koscielny backs Bellerin to return from injury ´stronger than before´|
|Chiefs fire DC Bob Sutton after AFC Championship loss to Patriots|
|Reyes returns to Spain with second-tier strugglers Extremadura|
|Emiliano Sala: Profile of Cardiff City striker missing after joining from Nantes|
|Messi rested for Sevilla trip, Boateng set for debut|
|Nuno fined over pitch celebration in Leicester win|
|Nadal unfazed by another Next Gen opponent in Tsitsipas|
|Ulster hand lifetime ban to spectator after Zebo abuse|
|Phehlukwayo´s career-best day inspires Proteas against Pakistan|
|Bournemouth pounce for Brentford´s Mepham|
|You say all signings are controversial – Valverde defends Boateng arrival|
|Search for missing Sala plane suspended|
|Kohli and Williamson display mutual respect as India and Black Caps prepare for battle|
|Qatar 1 Iraq 0: Al Rawi free-kick books quarter-final spot|
|Ba joins Adebayor and Robinho at Istanbul Basaksehir|
|BREAKING NEWS: Tottenham´s Alli out until March with hamstring injury|
|Fit-again Joseph added to England squad|
|It is very, very serious for us - Tuchel wants midfielder in January window|
|Lakers expect Rajon Rondo back Thursday as LeBron James continues rehab|
|Atletico Madrid boosted as Koke thigh injury revealed to be minor|
|South Korea 2 Bahrain 1 (after extra time): Kim Jin-su seals quarter-final spot|
|AC Milan confirm Zapata thigh injury|
|I miss him a lot - Guardiola confirms ´clever´ Mendy back in Man City squad|
|Tiafoe wants LeBron meeting after run to Australian Open quarters|
|Cardiff continue to ´pray´ for Sala|
|West Ham fined over Burnley clash chaos|
|Knicks star Enes Kanter frustrated by reduced role|
|Kvitova getting back to her best, says Barty|
|Kvitova revels in first semi of ´second career´|
|Messi´s the best player in every world – Boateng dismisses past Real Madrid comments|
|Thunder frustrations continue against Renegades|
|Alonso vows to clear name in tax fraud case|
|Classy Nadal downs Tiafoe to set up Tsitsipas semi|
|Hoedt leaves Southampton for Celta Vigo on loan|
|Melbourne City 4 Western Sydney Wanderers 3: Hosts edge thriller with two goals in last six minutes|
|Wilder won´t even pick up the phone - Hearn not hopeful of AJ bout|
|Sala was on board missing plane, say French authorities|
|Arsenal´s Bellerin out for season with ACL rupture|
|Gatland waiting on ´concrete´ offers|
|Ronaldo accepts prison sentence and €18.8m fine for tax fraud|
|Tsitsipas: It was vital to back up Federer win|
|Awesome Kvitova ends Barty´s home run in Melbourne|
|CA rejects Thunder appeal for full points in abandoned Heat clash|
|Emiliano Sala: Concerns grow for Cardiff striker after plane goes missing|
|Harden unimpressed with refs in Rockets´ 76ers disappointment|
|Ronaldo arrives for sentencing in tax fraud case|
|Record-breaking evening ´one of those nights´ for Warriors star Thompson|
|Hazard still interested in Real Madrid but won´t rule out Chelsea stay|
|Collins moves past Pavlyuchenkova, into Australian Open semis|
|Kohli makes history with ICC awards sweep|
|Thompson sets NBA record with 10 straight made three-pointers to open game|
|76ers hand Rockets largest loss of season, Harden scores 37 points|
|Tsitsipas overcomes Bautista Agut to continue Aus Open run|
|Barcelona move a ´dream come true´ for Boateng|
|Rams coach McVay on Gurley: I´ve got to get him more opportunities|
|Butler´s sprained wrist not expected to keep him out ´long term´|
|Saints owner Benson will ´aggressively pursue changes in NFL policies´|
|Levante to take Copa case to CAS|
|It can happen – Allegri plays down Ronaldo penalty miss|
|Mavericks´ Doncic becomes second-youngest player to record triple-double|
|Yankees send Sonny Gray to Reds|
|Ashley Cole reunited with Frank Lampard at Derby County|
|Arnold ready to mix things up in 2019 Asian Cup quarter-finals|
|Arum: Joshua desperately needs to fight in the United States|
|South Korea v Bahrain: Bento optimistic of continuing unblemished campaign|
|Bolton Wanderers 0 West Brom 2: Baggies bounce up to third after tennis ball protest|
|Confident Moeen ready to shine for England in the Caribbean|
|Juventus 3 Chievo 0: Allegri´s men cruise despite Ronaldo penalty save|
|Boateng completes shock Barcelona switch|